Behind the Blue Initiative Project

Most eleven year olds are worried about which teacher/class they are going to have when school starts, or which friends will be in their class, but not Maxwell Lanfrank; he is most concerned about how he can make his Behind the Blue Initiative spread throughout  schools in all 50 states in the US.

Max with the Eatontown NJ Police Department

Max with the Eatontown NJ Police Department

Starting in 2015, when Max was 8 years old, Maxwell wanted to make all natural and organic personal care products that were safe for the entire family.  Along with coming up with recipes and ideas for fourteen unique and fun products, Maxwell wanted to show his support for the law enforcement community, A community that his father has been part of for the past 23 years as a Corporal in the Morris County Sheriffs Office so he created an organic lip balm and hand sanitizer called Behind the Blue. These Behind the Blue products are given out to law enforcement with a card thanking them for what they do.  When Max sells the Behind the Blue products online, he donates a portion of his proceeds to the C.O.P.S organization.

This year, we have decided to start a Behind the Blue Initiative Project, where local business’s or PBA’s can sponsor a school or a grade.  Max will work with the LEAD, DARE or School Resource Officer to explain Behind the Blue. Max will then be giving students the Behind the Blue Challenge, where he will ask them to take a Behind the Blue  lip balm or hand sanitizer and a card and sign a pledge saying that they will actively seek out someone in law enforcement, give them the Behind the Blue product and card, say thank you and take a selfie with the officer to be used in our online gallery and social media. The goal is to turn this into a viral movement.  We are also hoping to have the officers posting how many kids gave them products, and host a contest to see who gets the most. The best part about this is that the business or PBA that sponsors the school will go on our website as a Behind the Blue Supporter, and the C.O.P.S organization will get a donation on behalf of the school and business for each product that is purchased/handed out.  

What is the MoMax Behind the Blue Initiative?

Goal: To get schools /students/businesses involved in supporting and thanking local law enforcement by using Behind the Blue organic lip balm and hand sanitizer as well as  social media.

Community Policing. Paying it Forward. Kindness.

Plan: Maxwell will work with local police departments, DARE officers and school resource officers to explain the Behind the Blue movement.  Local businesses and PBA’s will sponsor a school or community where Maxwell will give students the opportunity to be part of the initiative by taking a Behind the Blue lip balm or sanitizer and finding a person in law enforcement, giving them the product, saying thank you and then taking a selfie with them.  Every single picture taken will be added to our social media as well as our online gallery. Hopefully creating a viral social media movement! Every business that sponsors a school will be added to our website as well as a Behind the Blue supporter and we will also give a donation to the C.O.P.S organization.

The pledge: Students, if they choose to participate in the Behind the Blue Movement, will be asked to sign a pledge, stating they will find an officer of law enforcement and they will be giving them the product, along with the card as well as sending MoMax a selfie/photo of them with the officer for the gallery.  All must be done within 4 weeks of signing the pledge.

We want this to be an initiative that goes across the United States.  We would like to get as many schools, kids and law enforcement involved. We would appreciate any and all support.


If you are a law enforcement supporting business or a community that would like to bridge the  and would like more information about how you can be part of this Behind the Blue Initiative, please contact us.  Follow us on Facebook and Instagram @momaxgivesback .  We want this happening in every state in the US!

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